Which of the following is an example of a producer? Anybody or everybody cannot come out with an advertised message. Which of the following is the LEAST relevant characteristic that a salesperson should consider when qualifying a prospect? B) External factors that reflect the potential that can be realized through marketing strategies. B) Customers are unaware of their needs. C. The sponsor or advertiser is not identified. Which of the following statements is true of buying decisions? 50) Which of the following is a characteristic of customer-driven marketing? This is an example of effective _____. he acceptance of the idea that _____is/are an instrument for social action is the fundamental concept of U.S. corporations. _____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Wild Plus, a television channel dedicated to wildlife, wanted to promote its new wildlife adventure series. A reasonable person might perceive the “article” as having been written by a reporter who had investigated weight-loss programmes and decided to objectively discuss this particular one. Advertising is influenced by anthropology, sociology, economics, and what not. Mass communication is different from communication as it occurs between large, heterogeneous and anonymous group of people (although we know of the qualities of target audience). To avail the cash refund, he needs to fill out a form provided by Kriyoto and email proof of purchase along with the form. Uses of Marketing Research: Marketing research is the gathering, recording, and analyzing of Market Information that relates to a specific problem in marketing products or services. C) Products are created that meet both existing and latent needs, now and in the future. Understanding the advertising response function helps marketers: Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. It is a periodic activity and must be conducted regularly. A) It should provide a strategy. Trust is key. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. Rick purchases 20 color printers for his office from Kriyoto during this sale. And it is a science because it is rule-based. Here are 9 characteristics: Appeal to the right audience. If it fails in this mission, the money and efforts go waste, for everything else follows this. 2. This is the inherent characteristic of democracy to have a government that acts as a thread for the variety of public and private institutions, organizations, political parties, associations, and legal forums. Review sites lack the scope for two-way interaction between marketers and consumers. C) Its production is majorly tied to a physical product. a. … Identify a true statement about sales force training. Which of the following is part of defining the sales goal of a company? These characteristics underpinned the case for services marketing and made services a field of marketing that was distinct from the marketing of products. 8. Aggressive selling is a characteristic of Selling concept. Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Which of the following processes is used in social media monitoring? Based on the votes, Wennel Inc. would announce the winner and also offer a job at its firm. This results in electronic word-of-mouth advertising. Which of the following is not a characteristic of monopolistic competition? It announces a cash refund for corporate purchases in large quantities. It regularly posts its interior decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. World’s Largest Collection of Essays! 2. Marketing channels, more commonly referred to as distribution channels, are networks of companies that move products from initial production through sale to the final customer. C) They take aggressive actions to affect the marketing environment. Such a perception is misleading, and illegal. E. Makes use of non-traditional media. a. barriers to entry into the market b. product differentiation c. advertising d. a signifigant number of sellers. A) They develop strategies to change the marketing environment. E) Customers don't know what is possible. Which one of the following is not a characteristic of the target markets in B2B marketing? B. Homogeneity C. Perishability. C. Product benefits may include home delivery. Pioneering advertising compares competing brands, whereas competitive advertising is intended to stimulate primary demand for a new product. In services marketing, a service provider is the product. Which of the following is NOT a characteristic of one-to-one marketing? 19) Which of the following is NOT a characteristic of advertising as a form of promotion? PR seeks to place information about companies and/or products in the media without having to pay for the time or space. The drawback is that ads are clearly designed to extol the virtues of products and companies, and any ad is perceived by consumers as at least partly puffery. There is no guarantee that the media will run any of the PR material. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. Content Guidelines 2. It is a periodic activity and must be conducted regularly. Second, it makes good sense for a sponsor to identify herself in the ad. E. The customer perceives higher ris Threads Inc., an apparel manufacturer, employs personal selling to market goods. Which of the following is NOT a characteristic of advertising as a form of from MKTG MISC at British Columbia Institute of Technology a. E. The customer perceives higher ris (The best you could do is start a rumour, which will undoubtedly distort the message in the telling, and it is more the province of the PR department). D. Purchase action is immediate. The various media are the non-personal channels of communication that people have invented and used and continue to use. Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? Doodle uses social media as _____. 3. If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. E. Makes use of non-traditional media. Which of the following is NOT a characteristic of monopolistic competition? Include a call to action. Multiple Choice O Advertising Emphasis Switches To Primary Demand. Appeal to the right audience. “Paid for” is pretty straightforward. Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments. 0. Select one: a. a. barriers to entry into the market b. product differentiation c. advertising d. a signifigant number of sellers. Which of the following statements is true of persuasive promotion? asked May 24, 2016 in Business by Emily A) Companies understand customer needs even better than customers themselves do. Characteristics Of Advertising. As a social media user, Monette would best be characterized as a _____. In the context of the communication process, Advent Automobiles is the _____. Achievements and Criticism of Third Five Year Plan (1961-66) in India, Difference between Pull Strategy and Push Strategy of Marketing, Essay on Leadership: Introduction, Functions, Types, Features and Importance. A) The ability to reach large audiences with the advertising message B) The ability to create images for brands C) Cost-effective method for communicating with large audiences D) Personal nature of the message 19) 20) Which of these is NOT a reason why marketers use advertising? B. Non-paid form of promotion. A. It seems to be simple, yet full of paradoxes. 5. D. Immediate feedback and capability to close sales. In the _____ of the product life cycle, the promotional strategy is to emphasize the product's differential advantage over the competition. The Proportion Of Repeat Purchasers To Initial Purchasers Grows. Educate the target. Given this information, which of the following is true of Magnira Corp.? TOS4. Which of the following is a similarity between trade sales promotion and consumer sales promotion? Publish your original essays now. Value communication. A) External factors that come from unfavorable trends or developments that lead to deteriorating revenues or profits. A) Companies understand customer needs even better than customers themselves do. This is a major area in which advertising departs from public relations. Answer: A They do not include people talking to each other: first, talking is personal and advertising is non-personal; and second, there is no way to use people talking to each other for advertising-word-of-mouth is not an advertising medium, since you can’t control what is said. Bag TV, a commercial television broadcast network, uses billboards, television, magazines, and newspaper advertising to create awareness about upcoming shows and to inform viewers about the new episodes of its existing shows. Mass mediated messages are not only rapid but transient and ‘non-personal’. Relates to the brand. Which of the following is a characteristic of a service? According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums? C. Product benefits may include home delivery. Meaning of Direct Marketing 2. Advertising doesn’t have that problem. Sales promotion's greatest strength is in creating strong desire and purchase intent. Social bookmarking sites differ from social news sites in that: _____, a social media metric, indicates the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. The marketing plan should focus on strategies and for the first year, goals and strategies should be projected _____. Personal selling is not required when buyers are well informed and geographically dispersed. The Focus Is On Delivery Time And Post-sale Service B. A traditional marketing channel includes a … Which of the following is NOT a characteristic of a marketing plan? For example, many ads that appear in newspapers look like news articles: same typeface, appearance, use of columns, etc. Which of the following is a characteristic of services marketing? Weekly c. Monthly d. Quarterly 6. C) Participants make ongoing contributions in technology, products, and other areas. b. Large number of sellers B. Differentiated products C. Advertising D. Barriers to entry Which of the following describes monopolistic competition? Edit. back 63 Public relations can reach prospects who prefer to avoid mass media and targeted promotions. Draws attention. A) financial ability B) longevity in the market C) special needs D) location E) volume of business Answer: B) longevity in the market Glenda, a sales representative for Revo Appliances Inc., had to deliver a presentation on her company's latest offering: an innovative food processor. 24. Personal selling is the dominant promotional tool. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. So what are the characteristics of an effective advertising campaign? Which of the following statements is true of traditional selling? Draws attention. If the ad is not identified as such, the audience could perceive it as news about a product, rather than an attempt to persuade the audience to buy it. PR creates news releases and sends them to news media in hopes they will be run. The main aim of the advertisement is to attract the customer and create an urge to possess that product. Unlike trade sales promotion methods, consumer sales promotion methods are: An alternative to a commercial spot is _____, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Its employees handcraft products that are then marketed by a professional team. B) They take advantage of the opportunities provided by the environment. Which of the following is a characteristic of customer loyalty? These include newspapers, magazines, radio, television, billboards, transit cards, sandwich boards, skywriting, posters, anything that aids communicating in a non-personal way, ideas from one person or group to another person or group. In an interactive space, earned media include: Wennel Inc., a fashion designing company, organizes an online contest. Several messages from different sources bombard the senses of the receivers every hour. Kay and Jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. Until recently, the main idea of services marketing was that services are different from tangible goods. It cannot take unlimited space or time. D) Services are typically produced and consumed at different times. This contact is the desired end of an advertiser. It develops a marketing message and places advertisements in the leading newspapers and on social media sites to inform consumers about the new SUV and its various features. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders. What Are the Characteristics of Marketing Channels?. A)maintaining and building trust with the customer B)developing and establishing a relationship with the customer C)increasing company profits through sales D)increasing company profits using a pricing strategy A. There is involvement of Mass Media in advertising. Which of the following is not a characteristic of global strategic alliances? The four unique characteristics of services were widely accepted among scholars and marketers. Which of the following is a characteristic of customer-driven marketing? 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